CRM & Marketing Automation Integration
Your website shouldn’t be an isolated brochure—it will be the first step in your prospect/customer journey.
At Apolinar, we specialise in connecting the websites we build with your CRM and marketing automation platforms to create seamless, measurable, and revenue-driving customer journeys.
A Complete Digital Transformation in 6 Months: How Outward Bound NZ Rebuilt Their Organisation from the Inside Out
We’ve successfully integrated Apolinar Website Launch Packs with the following platforms
Hubspot
Zoho CRM
Salesforce
Marketo
Microsoft Dynamics CRM
Whether you’re capturing leads, enrolling students, onboarding customers, or automating retention campaigns—we ensure your web platform connects directly with your systems to streamline performance and reporting.
Journey Automation & Experience Design
We don’t just hook up forms to your CRM. We design purposeful journeys that help users take action—and help your team automate what happens next.
Trigger automated email flows
Score leads and route enquiries to the right teams
Log web behaviour into CRM profiles
Capture campaign attribution and lifecycle stages
Create personalized CTAs and messaging based on data
Analytics, Dashboards & Revenue Insight
We help organisations move from gut-feel to data-led marketing.
Every website we build includes performance tracking, conversion goals, and integrated dashboards across your CRM, marketing platform, and website analytics tools.
Conversion reporting by channel, campaign, or source
End-to-end funnel insights from site to CRM to closed sale
Dashboards to track velocity, cost-to-serve, and ROI
Structured data and schema for clear analytics and SEO
Outcomes You Can Expect
Faster time to market with connected customer data
Lower cost-to-serve through automation and lead routing
Improved conversion rates through targeted journeys
A single view of performance across your funnel
CUSTOMER FEEDBACK
“The transformation Apolinar led has changed how we work. ”
Our students are better supported, our internal teams feel more empowered, and our digital platforms are finally aligned with our mission.
Outward Bound
Let’s Connect Your Website to What Matters
If you’re already using HubSpot, Salesforce, Zoho, or Marketo—or planning to—we can make your digital experience work harder, faster, and smarter.
No. If you’re just getting started or considering switching to a CRM, we can help guide you through the decision-making process. We’ll work with you to choose a platform that fits your goals, team structure, and budget.
Absolutely. We support full CRM transitions—including strategy, configuration, and integration. We can also automate the migration of your existing data to reduce manual overhead and ensure a smooth switch with minimal disruption.
That’s no problem. While we regularly work with platforms like Salesforce, HubSpot, Zoho, Marketo, and Microsoft Dynamics, we’ve also integrated with a range of custom-built CRMs and other business systems.
Reach out—we’re happy to explore your setup and recommend the best approach.
Yes. Every website is built with CRM integration in mind. Whether it’s lead forms, program enquiries, event signups, or gated content—we can send data directly into your CRM, tagged with source and attribution for better funnel tracking.
Yes. If your CRM supports it, we can help personalise parts of your website based on user segments, lifecycle stages, or past interactions—either directly or through tools like Algolia, HubSpot, or custom APIs.
That’s common, and it’s not a blocker. We regularly work alongside internal IT, marketing, or third-party providers to align on integration points and ensure everything works together. We can handle the website end, the CRM end—or both.