GS1 Australia
How GS1 Australia Transformed Their Website with a Modern Cloud CMS and Real-time CRM Integration
THE CHALLENGE
GS1 Australia urgently needed to replatform from their legacy Kentico CMS, with support ending and platform limitations slowing down progress. Development was increasingly difficult to resource, and content authors faced rigid workflows that hampered agility.
They required a fast, secure migration to a modern CMS—with the flexibility for marketing to create pages independently, integrate with Dynamics 365, and improve search and performance—all while keeping internal resource requirements low.
Partners / Stack
HEADLESS CMS
Contentful
TECH STACK
NextJS
BUILDING & DEPLOYMENT
Netlify
FORMS
Click Dimensions
CRM
Microsoft Dynamics 365
EMAIL TEMPLATES
Sendgrid
THE OPPORTUNITY
By shifting to a modern cloud CMS, GS1 Australia saw an opportunity to reduce technical overhead, improve time-to-market for digital content, and unify their customer experience across B2B commerce, marketing, and support journeys.
With improved search, flexible layouts, and live CRM integration, their digital platform could become a strategic asset—not just a publishing tool.
PREVIOUS DISJOINTED MEMBERSHIP QUOTE AND REGISTRATION PROCESS
NEW SEAMLESS, LEAD-GENERATING, QUOTE → MEMBERSHIP PROCESS
SITE STYLE GUIDE
ENHANCED SEARCH EXPERIENCE WITH ALGOLIA
What We Did
BACKEND INTEGRATIONS AND MANAGEMENT
Security | Delivered enterprise-grade security, independently verified by external penetration testers |
Management | Managed the programme end-to-end, including hosting setup (Netlify), QA, and stakeholder onboarding |
The Results
Fundraised in 3 months
Conversion rate for onboarding
Processed orders
BEFORE | AFTER |
|---|---|
Legacy CMS nearing end of life for support | Modern cloud-native CMS + component system |
Rigid, developer-dependent workflows | Visual editing + flexible layouts for content teams |
Slow release cycles and limited agility | 2-week sprint releases, tangible progress from week 1 |
High internal resourcing for migration | Programmatic migration handled by Apolinar |
No internal search capability | Algolia AI-powered search with smart filtering |
Manual CRM processes & data duplication | Real-time integration with Microsoft Dynamics 365 |
Platform security risks | Verified enterprise-grade security and hosting on Netlify |
CLIENT FEEDBACK
“Apolinar managed the entire process with releases every 2 weeks so we could see tangible progress, and provide feedback early and often, significantly reducing the time and resource required internally. We had never worked with such a proactive and professional partner before, and everyone in the Apolinar team were excellent to deal with.”
Ready to Replatform Without the Chaos?
Let us help you migrate fast, integrate smarter, and deliver a modern digital experience—without the usual delays and headaches.