Frequently Asked Questions
Website Launch Packs
Most Launch Packs go live within 4–6 weeks, depending on the scope and the readiness of your content. With multi-site implementations, the first site might take a little bit longer and then subsequent sites tend to take less time.
Traditional website projects are often slow, custom-built from scratch, and disconnected from your systems.
Launch Packs are modular, repeatable, and integration-ready—so you get faster delivery, lower cost, and a more scalable platform.
Yes. Every Launch Pack comes with a modular design system that can be tailored to your brand. You’re not locked into a rigid template—we adapt the UX and visual design to your needs. You are not locked into templates and rigid components.
Most Launch Packs are built on Contentful, but we can also support other CMS platforms if required. Our system is portable and flexible by design.
Absolutely. Every Launch Pack is built with integration in mind. We’ve connected to platforms like HubSpot, Salesforce, Zoho, Microsoft Dynamics, Shopify, and more.
Yes. We offer automated or assisted content migration from most legacy CMSs. We’ll audit your existing content and help reformat it into your new platform.
We offer optional ContentOps-as-a-Service, giving you access to our team for content updates, performance optimisation, and technical support post-launch. We can host the website for you, or deploy to your infrastructure, depending on your requirements.
CRM & Marketing Automation
No. If you’re just getting started or considering switching to a CRM, we can help guide you through the decision-making process. We’ll work with you to choose a platform that fits your goals, team structure, and budget.
Absolutely. We support full CRM transitions—including strategy, configuration, and integration. We can also automate the migration of your existing data to reduce manual overhead and ensure a smooth switch with minimal disruption.
That’s no problem. While we regularly work with platforms like Salesforce, HubSpot, Zoho, Marketo, and Microsoft Dynamics, we’ve also integrated with a range of custom-built CRMs and other business systems.
Reach out—we’re happy to explore your setup and recommend the best approach.
Yes. Every website is built with CRM integration in mind. Whether it’s lead forms, program enquiries, event signups, or gated content—we can send data directly into your CRM, tagged with source and attribution for better funnel tracking.
Yes. If your CRM supports it, we can help personalise parts of your website based on user segments, lifecycle stages, or past interactions—either directly or through tools like Algolia, HubSpot, or custom APIs.
That’s common, and it’s not a blocker. We regularly work alongside internal IT, marketing, or third-party providers to align on integration points and ensure everything works together. We can handle the website end, the CRM end—or both.
Content & Data Migration
Yes. We support most major platforms (like WordPress, Drupal, Magento, Contentful, HubSpot CMS, and Salesforce), as well as custom-built systems. If your platform has export capabilities, we can likely automate the migration.
No. We apply a structured migration process that includes URL mapping, redirects, and preservation of metadata and schema to protect your search rankings.
Yes. We offer optional reauthoring or reformatting services to help your content shine in the new design system, either during or after migration.
That’s exactly where automation helps most. We can scale migration tools to handle large content sets quickly and validate accuracy post-migration.
Authenticated Portals & Self-Service
No, but it helps. If you don’t already have a CRM, we can recommend and implement one as part of the solution. If you do, we’ll make sure it connects seamlessly.
Yes. We can integrate your portal with existing SSO solutions like Azure AD, Okta, or your own authentication system.
That’s standard. We support role-based access to content, forms, and dashboards—so students, customers, or internal users see only what’s relevant to them.
Yes. We can integrate HubSpot with your current site or build a new one that works natively with it. This includes embedded forms, CTAs, tracking scripts, event tagging, and CRM connections.
Absolutely. All portals are built with a CMS and component-based system so your team can manage content without needing a developer.
SEO & AI Optimisation
Yes. While we typically embed SEO during site builds, we also offer standalone SEO audits and optimisation for existing platforms.
Dynamic microdata (or structured data) helps search engines understand your content contextually. We automate schema.org markup for courses, jobs, events, and more—boosting visibility in rich search results.
We use AI-powered tools to identify keyword gaps, content performance trends, and optimisation opportunities—so your SEO strategy is informed by real-time insights, not guesswork.
Absolutely. We provide dashboards and monthly reports covering rankings, traffic, click-through rates, and technical issues—plus recommendations for continuous improvement.
Yes. We offer ongoing SEO and CRO support as part of our ContentOps-as-a-Service or as a standalone optimisation plan.
Contentful
Yes. We provide end-to-end migration support from platforms like WordPress, Drupal, HubSpot CMS, and Magento. This includes content audits, automated migration scripts, and content model setup—so you don’t start from scratch and launch faster.
Absolutely. Many teams hit limits or inefficiencies as they grow. We help audit your current setup, reduce unnecessary Content Types, and implement modular, scalable models that support future growth.
Yes. We’ve built visual editing tools—like drag-and-drop layout editors and real-time previews—on top of Contentful. This means marketing teams can build pages and update content without developer involvement.
Yes. If you’re using multiple Contentful environments (e.g. staging, test, production), we provide tools to backup, import, and export content between them efficiently—minimising manual work and errors.
Both options are available. Our Contentful enhancements can be included as part of a Website Launch Pack, or integrated into your existing Contentful implementation as a standalone engagement.
Zoho
Yes. We can connect all website forms, gated content, and authenticated portal areas to your Zoho CRM. This includes routing enquiries, syncing profiles, and personalising experiences based on CRM data.
Absolutely. We manage full end-to-end CRM migrations from platforms like Salesforce, HubSpot, and Microsoft Dynamics. We’ll handle the data mapping, cleanup, import, and configuration of your new Zoho setup.
Yes. We build custom modules, workflows, and automation rules tailored to your processes. We can also integrate Zoho with your ERP, LMS, or other tools using REST APIs or custom middleware.
Yes. We ensure your Zoho CRM and marketing tools are connected—so lead generation, nurture, and segmentation flows smoothly. We can integrate Zoho with platforms like Mailchimp, or you can consider the Zoho Campaigns add-on to keep everything in one place.
No. Most of our Zoho solutions are cloud-native, with configuration handled within Zoho itself. Where custom APIs are needed, we provide secure, maintainable integration options that don’t add internal IT overhead.
HubSpot
Yes. We can integrate HubSpot with your current site or build a new one that works natively with it. This includes embedded forms, CTAs, tracking scripts, event tagging, and CRM connections.
Absolutely. We can help you set up gated resources (e.g. whitepapers, webinars, course signups) using HubSpot forms, smart lists, and automation—fully integrated into your website.
Yes. We offer full-service migrations from platforms like Salesforce, Mailchimp, ActiveCampaign, and Zoho—ensuring clean data, mapped fields, and a smooth transition.
No problem. We regularly integrate HubSpot with headless CMS platforms like Contentful or traditional CMSs like WordPress—giving you flexibility without losing data or automation.
Yes. We can build lead scoring, nurture flows, sales handoff processes, and custom dashboards—tailored to your customer lifecycle and reporting needs.
Shopify
Content-driven commerce combines the power of a traditional ecommerce platform like Shopify with a structured CMS to deliver rich, flexible content alongside products.
Think: story-led landing pages, course bundles, gated content, FAQs, or testimonials—all fully integrated with your shop.
Shopify Hydrogen is Shopify’s headless front-end framework. It gives you full control over the storefront’s design, speed, and features—without being limited by Shopify’s standard themes.
It’s ideal if you need custom UX, blazing-fast performance, or deeper integration with other systems (CMS, CRM, ERP).
Yes. We regularly integrate Shopify with Contentful, and other CMS platforms. This allows you to manage content and commerce separately, but deliver a unified experience to your users.
Absolutely. We handle migrations from WooCommerce, Magento, BigCommerce, and others—including product data, customers, and content. We also help map out your new stack if you’re going headless.
Yes. You’ll still use Shopify to manage products, orders, and inventory. We just give you a better front-end—and smarter tools to manage content and design without starting from scratch every time.
Algolia
Not necessarily. While Algolia is developer-friendly, we configure and integrate it so your marketing or content team can manage relevance, content indexing, and search UX without needing to touch code. We can also set up no-code dashboards for rules and ranking adjustments.
Yes. Algolia can index and search across any structured content—pages, products, blog posts, FAQs, documents, and even gated portal content. We can unify multiple data types into one fast, user-friendly search experience.
Absolutely. We can configure Algolia to deliver different results based on user role, location, or behaviour. Perfect for education providers, member-based portals, or global teams with regionalised content.
Native CMS search is often slow, limited, and doesn’t scale well. Algolia delivers sub-second response times, real-time indexing, typo tolerance, filtering, and relevance tuning—along with powerful analytics and AI suggestions.
Yes. Algolia includes detailed search analytics so you can track top queries, empty results, popular filters, and content gaps. This helps you improve UX and prioritise new content or products.