UP Education
Launching 20+ Sites on a Shared Digital Platform
THE CHALLENGE
UP Education needed to modernise its digital presence across a portfolio of more than 20 distinct education brands operating in New Zealand and Australia. Each brand had its own website, often built on separate platforms, resulting in inconsistent experiences, duplicated effort, and long turnaround times for content changes. The team needed a better way to launch, manage, and optimise branded websites—without developer bottlenecks or fragmented governance.
THE OPPORTUNITY
We worked with UP Education to design a shared digital platform—one that would allow multiple brands to run independently but with consistent UX, content structure, and governance. Each brand could maintain its own identity while benefiting from shared components, templates, and infrastructure. Most importantly, the marketing team could manage all sites without developer support.
FLEXIBLE DESIGN SYSTEM APPLIED ACROSS AUSTRALIA AND NZ UP EDUCATION BRANDS
PROTOTYPES FOR REVIEW BY INDIVIDUAL BRAND MARKETING TEAMS
MONARCH INSTITUTE | BEFORE APOLINAR
MONARCH INSTITUTE | AFTER APOLINAR
What We Did
We delivered a fully modular multisite system using our Launch Pack framework. The solution included:
ENDEAVOUR COLLEGE OF NATURAL HEALTH | BEFORE APOLINAR
ENDEAVOUR COLLEGE OF NATURAL HEALTH | AFTER APOLINAR
The Impact
Websites launched across Australia and New Zealand
Tangible increase in average site conversions across the board |
Major reductions in time-to-launch, from months to weeks |
Empowered internal marketing teams to own content and rollout plans |
A single platform powering multiple brands, audiences, and regions |
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