World Vision
Helping the Helpers
OVERVIEW
World Vision New Zealand is a global relief, development and advocacy organisation dedicated to working with children, families and communities to overcome poverty and injustice.
Ahead of 40 Hour Famine, their most significant fundraising campaign in their annual marketing calendar; World Vision wanted to move more of the fundraising activity from offline booklets and envelopes of cash to the digital Peer-to-Peer Fundraising platform.
Awards
Best Awards
SILVER
User Experience / Optimising
BRONZE
Digital Products / Transactional, Services & Utility
GOLD
Digital Design - UX and UI - Digital Tools and Utilities
BRONZE
User Experience / Innovating
Indigo Awards
BRONZE
User Experience / Innovating
GOLD
Mobile Design / Mobile Responsive design
GOLD
Digital Design - UX and UI - Digital Tools and Utilities
GOLD
Design for Social Change / Apps
SILVER
Design for Social Change - Websites Design
SILVER
Mobile Design - UX, Interface & Navigation
WINNER
Digital Apps and Softwares
What We Needed to Solve For
How We Did It
Working closely with World Vision, we
STAKEHOLDER INTERVIEWS | Identified that the onboarding journey and fundraising tools needed an updated user experience and design through key stakeholder interviews |
CRITICAL ISSUES | Resolved critical issues affecting internal systems. |
DATA ANALYSIS | Analysed support requests and analytics from previous years to identify key optimisation opportunities. |
PRODUCT RESEARCH | Conducted product research, reviewing best practice examples from other not-for-profit organisations. |
CO-DESIGN SPRINT | Facilitated a 5-Day Co-Design Sprint. In the first 3 days, a cross-functional team representing World Vision and Apolinar utilised HX and design thinking exercises to understand, sketch and decide on solutions. |
HIGH-FIDELITY PROTOTYPE | On Day 4 our designers created a high fidelity prototype in 7 hours, designing with real data. Our refined design-ops process allowed multiple designers to work quickly and simultaneously. |
USER TESTING | On Day 5 of the Co-Design Sprint, we conducted one-on-one user testing sessions with participants who represented our target audience; ranging from school-age children between 10-18 years old to teachers, churchgoers, and workplace team leaders. |
The Results
The World Vision Peer-to-Peer (P2P) Fundraising Platform delivered a world-class digital experience to fundraisers and achieved record campaign results; all during a time of unprecedented challenge for the target audience, when other non-digital channels were not available.
Conversion rate for onboarding
Fundraised in 3 months
RESULTS |
Fundraising campaigns were no longer constrained by digital capacity. |
Increase in average online donation value. |
The platform resolved previous end-user challenges by catering to multiple complex onboarding paths, resulting in a higher onboarding conversion rate |
The record number of donations in 2020 went towards some of the world’s most vulnerable children and supporting climate-vulnerable communities in Malawi. |
The organisation significantly reduced the cost to serve supporters by moving more enquiries to the new digital self-service experience. |
The platform was able to adapt and scale to new campaigns and the needs of the organisation. |
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